Facts should guide strategy, not follow it
FactsDriven gives campaigns and advocates the research to know where they stand, and the tools to do something about it.
We believe facts should guide strategy, not follow it.
Too many campaigns settle on a plan first, then go looking for numbers to justify it. We work the other way around: the research comes first, and it shapes the strategy. The number itself is the easy part. What matters is whether you can act on it before the moment passes, whether the people making the call actually understand what the data is telling them, and whether the tools in front of you were built for your race or borrowed from someone else's. That is the gap we close. We pair rigorous research with real-world understanding, and when the software on the market does not fit the job, we build our own.
Two fronts that feed each other.
Good data is wasted if you can't act on it, and good software is wasted if it isn't grounded in what the data says. We do both, under one roof, so the two never drift apart.
Research
We field public opinion polls, build and weight voter universes, test messages before money goes behind them, and turn it all into a written strategic memo and a live dashboard you can actually use, plus legislative and policy analysis when the question is what's moving in the chamber.
Software
We design and build custom applications for the campaigns and organizations we work with, made to solve problems campaigns actually run into, not the ones a vendor decided to charge for. When you need a tool that doesn't exist yet, we're the team that builds it.
Know exactly where you stand.
Our polling runs on real voter-file panels and a field methodology we've proven race after race. We scale it to the size and stakes of your contest, from a fast benchmark read to a deep, precinct-level instrument.
Benchmark & snapshot polling
A fast, clean read on where the race actually is, the head-to-head, favorables, name ID, and the issues moving voters. Turned around quickly, so you decide on this week's reality instead of last month's guess.
Traditional full-instrument polling
A complete poll built for your district, with extended message and persuasion testing and crosstabs down to the precinct cluster. The read you want when the closing message is on the line.
Continuous tracking
Polls give you snapshots; tracking fills in the trend line between them with rolling micro-samples, so you watch the race move week to week. Most valuable in the closing stretch, when things move fastest.
Message & persuasion testing
Find out what works before you spend a dollar putting it in front of voters. We test frames, messengers, and contrasts, then tell you which ones actually move the people you need.
Legislative & policy analysis
When the question is what's happening in the chamber, we bring the same discipline to the bill, the vote count, and the politics around it, clear analysis for advocates and policymakers.
Live interactive dashboards
Every poll comes back two ways: a written strategic memo that tells you what to do, and a live dashboard you can explore on your own time. Not a PDF that dies in your inbox.
Every poll comes back alive, not as a PDF that dies in your inbox.
Toplines, full crosstabs, message scoring, and a clear ranking of where to put your time and money. Explore it on your own, drill into the subgroups that matter, and come back as the race evolves.
Toplines
Fielded Jun 1–3 · likely votersBallot test
"If the election were held today, who would you vote for?"
Informed ballot
After voters hear a balanced message from both sides
Candidate favorability
Share favorable vs. unfavorable, all likely voters
Direction of the state
Is the state headed in the right direction?
Most important issue deciding your vote
Single most important issue, all likely voters
When the tool doesn't exist, we build it.
Campaigns get forced to bend their work around software built for someone else, or pay for features they'll never use just to get the one they need. We take the opposite approach: we design and build custom applications, grounded in what the data actually says and made for the way a campaign actually runs.
Applications built for your race
Software shaped around the way your campaign actually runs, not retrofitted from corporate sales tools or padded with features you'll never use.
Everything in one place
Campaign data, outreach, and analytics living together instead of scattered across spreadsheets and disconnected tools, the kind of infrastructure big campaigns take for granted.
Built-in intelligence
Assistants that help your team make sense of the data and answer questions on the fly, so you're not waiting on a consultant to pull a report.
If your campaign needs a tool that doesn't exist yet, that's exactly the conversation we want to have.
Real methodology. No black box.
Real voter-file panels
We field on real voter-file panels, not convenience samples, so the people answering are the people who actually vote.
Computer-weighted every time
Every poll is weighted with computer-generated post-stratification, so the topline reflects the electorate you're trying to reach.
One team, one stack
Same field stack and instrument framework on every poll, scaled to the race. We're not a loose network of vendors passing your project around.
We show our work
When you ask how we got a number, we tell you. No black box.
Built for the people making the hard calls.
The common thread is simple: guessing has gotten too expensive, and the people we work with would rather know.
Campaigns
That need to know where they stand and what to do about it.
Organizations & advocates
Who need research they can defend and tools that fit their work.
Policymakers
Who need clear analysis before they commit.
Anyone done guessing
When guessing has gotten too expensive, and you'd rather know.
Follow the work on Instagram
Fresh read in IN-05. Full crosstabs live for the team.
The sample behind the strategy.
Why our clients call us before they spend.
Breakdown
Issue 14 of The Breakdown is out.
Down to the precinct cluster, every time.
Let's find out what the data says.
Tell us about your race, your organization, or the problem you're trying to solve. We'll tell you honestly what research would help, what a tool would cost, and whether you need us at all. No pressure, no pitch deck full of features you'll never use.
The Breakdown
Our read on where the races stand, in your inbox. The trend line between the polls.