One team. Research and software under one roof.
We field rigorous polls, turn them into a memo and a live dashboard, and build the tools to act on them. The two never drift apart because the same team does both.
We started FactsDriven because guessing got too expensive.
Campaigns and organizations across the Midwest were paying for numbers they could not act on, delivered as PDFs that died in an inbox, built on convenience samples that did not reflect the electorate they would actually face. The research was either too slow, too vague, or too detached from the decision in front of them.
So we built the firm we wished existed: one team that fields rigorous polls on real voter-file panels, turns them into a strategic memo and a live dashboard, and, when the software on the market does not fit the job, builds the application instead. Research and engineering under one roof, so the two never drift apart. That is the whole idea, and it is why our clients call us before they spend.
How we work, in four lines.
We show our work
When you ask how we got a number, we tell you. Method, universe, weighting, all of it. No black box.
We spend against the movable number
Not the loud one. The discipline is finding the voters who actually move and putting your budget there.
Research and software, one team
We build the data and the tools together, so nothing gets lost in translation between the two.
We would rather be right than reassuring
If a read does not hold up, we say so. We sell being right, not certainty we do not have.
One team that builds the research and the software together.
Headshots are placeholders. Swap in real photos from the media library.
Let's find out what the data says.
Tell us about your race, your organization, or the problem you're trying to solve. We'll tell you honestly what research would help, what a tool would cost, and whether you need us at all. No pressure, no pitch deck full of features you'll never use.